Airbrushing to the max....

[nutsdeb]

In one womens mag this week AJ Rochester proudly shows off her new bikini bod, with a perfect line free image. Noice! Then in another she shows the bod that needs a tummy tuck due to the loose skin and saggy overhang... which is to be believed.

Airbrushing is going to the extreme, even Sarah Jessica PArker has had her mole airbrsuhed off in all her Garnier ads... where is it going to stop?

I understand taking a models pimple off but changing a body to such an extreme then seeing a totally different body in another magazine makes you wonder where reality ends and fantasy begins.

I once rang up a hair company to complain of the gloss on an ad for curly hair products (the hair was so shiny it glowed) and I told them it was unrealistic as curly hair does not reflect light as it doesn't have a smooth surface, I was told that the advertising standards allow companies to enhance their advertising even if the consumer would never achieve the same result at home. How annoying.

Now according to news limited website car avertisers are no longer using real vehicles in their ads, they are using computer animated graphics. So now you can't even see how the car performs, you have to see a suggestion of the car's performance.

Not very happy Jan... or is it really Jan or a computer graphic?

[dusty_rusty_2000]

I was flicking through my daughter's Dolly magazine and noticed that some of the photos are endorsed as not being airbrushed. They even have larger size teenage models which is a very positive way to show the readers that big is beautiful too. My daughter and her friends have made a pact that they won't buy any of the "fake" products that use airbrushing. WTG girls!

[nutsdeb]

Dove has released an ad campaign based on the airbrushing unreality of today. My major gripe is that you buy a product based on the ad and then you find the ad was altered to a point that it could not deliver. With the cars they could even make them fly if they wanted to in animation but that doesn't mean the real car will... I want to buy something that I know is real, I want real products, real examples of how it works and not some advertising guru's shameless aritistic endeavours to sell it...
also what peeves me is the use of words and products that don't exist "now with new Pro Plus stain enzyme" - which means absolutely nothing, it's just a made up word to try to impress us. GGRRR... done with my gripe.

[owlsmeg]

I evenseen a recent WD cover that no retouchin (they said) of a well known media wife and Sydney model whichlooked quite ok.. may be theres hope for us all yet!!!

[Rairy21]

The bigger the better I say.. why not give us a little fun!!!!